Bosch and ST battle for top spot in MEMS market

Bosch and ST battle for top spot in MEMS market

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Bosch and STMicroelectronics have tied for the top place as the world's largest shipper of MEMS systems last year.
By eeNews Europe

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For the first time ever, no clear winner has emerged, with the two evenly splitting the title of No. 1 supplier for the year, according to a MEMS Competitive Analysis Report from IHS. Bosch and ST each had MEMS revenue of approximately $793 million in 2012.
The two companies do not use the same exchange rates every quarter when converting their revenue from euros to the US dollar, and as a difference of less than 1 percent separates the revenue levels of both, IHS found it was not possible this time to declare a clear winner as to who was No. 1 for 2012.
“With billions of dollars up for grabs, competition in the MEMS market is intense,” said Jérémie Bouchaud, director and senior principal analyst for MEMS & sensors at IHS. “Nowhere is the rivalry more furious than the battle for the market’s top spot. In fact, the content for number one is so closely contested that Bosch and STMicroelectronics battled each other to a draw in 2012.”
Overall, the top 20 MEMS manufacturers last year accounted for 77 percent of the industry total of some $8.3 billion, as shown in the table above. Bosch, third in 2011, enjoyed a MEMS revenue boost of 8 percent last year including a nearly 5 percent growth in its primary automotive MEMS business, which accounted for 82 percent of overall Bosch MEMS takings. Bosch is unchallenged as the top automotive MEMS supplier with 27 percent share of the market. The company also has a growing consumer and mobile MEMS trade—up 17 percent for the year—thanks to the soaring sales of pressure sensors in handsets, compensating for slightly down revenues in accelerometers and microphones. But while the company did well in 2012, its result was impacted by an unfavorable exchange currency rate, especially in its US automotive business.
STMicroelectronics, fourth in 2011, counted on a robust consumer and mobile business as its main source of MEMS revenue. While rival Bosch dominates automotive, STM leads in consumer and mobile MEMS with 32 percent of the market. STM also made inroads into automotive with $15 million in 2012, up from $10 million the year earlier. Gyroscopes were ahead of accelerometers in contributing to STM’s cache, and similar to Bosch, pressure sensors for handsets boomed because of shipments into smartphones like the Samsung Galaxy S III.
Falling out of the No. 1 spot was Texas Instruments, down to No. 3, with revenue down 3 percent to $751 million. While front projectors for business and education still formed the majority of its digital light processing (DLP) chip revenue, the segment was flat last year. In particular, DLP revenue in home theater and rear-projection TVs was down, especially with the exit of Mitsubishi as the last remaining rear-projection TV brand in North America. DLP revenue for pico-projectors also has not taken off as expected, with the chipset still too expensive and its adoption slow in the consumer and mobile markets.
At the No. 4 spot was Hewlett-Packard with revenue of $677 million. HP also suffered a drop in ranking, down from No. 2 in 2011, as revenue associated with its inkjet printer heads contracted 10 percent last year. This follows a 15 percent decline in the shipment of inkjet printers. Moreover, HP’s revenue from the replacement of disposable print heads has been shrinking continually as the company long ago started to move to printers with permanent print heads.
Rounding out the top five but at a relatively far remove from the four other companies above it was Canon of Japan, with revenue of $377 million.
Worth noting outside of the top five was California-based InvenSense at No. 13, with revenue up 30 percent to $186 million. InvenSense is the most successful MEMS startup ever, its market breakthrough coming in 2009 thanks to its design in the Nintendo Wii Motion Plus gaming accessory. While InvenSense initially had been heavily dependent on gaming, the company wisely diversified its business and now looks to handsets and tablets as even more important sources of revenue.
www.ihs.com

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