PrimeSense confirms acquisition by Apple

PrimeSense confirms acquisition by Apple

Business news |
PrimeSense Ltd. (Tel Aviv, Israel) – the company that developed the Kinect 3D image-sensor used with Microsoft's Xbox 360 – has confirmed it has been acquired by consumer electronics giant Apple.
By eeNews Europe


The purchase was originally reported last week by Israel’s Calcalist business news site, which said the deal had been done for $345 million (see Apple moves to buy Kinect sensor firm).

Initially PrimeSense declined to confirm or deny the acquisition, but in an email to eeNews Europe PrimeSense said: "We can confirm the deal with Apple. Further than that, we cannot comment at this stage."

PrimeSense has reportedly raised about $80 million in venture capital since it was founded in 2005. The company has developed a technology that is a combination of infrared and visible image sensors and an image processor that could add z-dimension information to a two-dimensional image and thereby place players in the context of a game. It could also be used for gesture recognition as part of a human-machine interface.

PrimeSense is Apple’s second significant acquisition in Israel. In January 2012 Apple bought flash memory controller startup Anobit Technologies Ltd. for about $390 million. Anobit had developed NAND flash memory controller technology that could improve the apparent memory endurance – the number of reads and writes flash memory can perform.

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