AI EDA startup keeps business model options open

June 26, 2020 // By Peter Clarke
AI EDA startup keeps business model options open
Celera Inc. (San Jose, Calif.), a 2018 startup that is using artificial intelligence methods to improve the productivity of analog and mixed-signal design, is not necessarily going to market with an EDA tools business model.

In a "Zoom" interview, Celera CEO Abid Hussain told eeNews Europe: "It's too early to type us" and he sought to clarify a previous article that described Celera as an EDA tools company (see Artificial intelligence speeds analog/mixed-signal design ).

Hussain said that as a young startup it was important that Celera initially engages deeply with relatively few customers, before making its technology available to a broader audience. He said these deep and early dealings can involve using the company's platform internally and doing design work as a service, or providing IP cores. Hussain said it was important for Celera to learn from these engagements and tune the business model to suit customers.

Hussain said that Celera's AI-based platform sits on top of conventional EDA tools and provides a speed up from design start to tape-out productivity of between 50 and 100x.

Related links and articles:

News articles:

Artificial intelligence speeds analog/mixed-signal design

AI angle on analog helps startup raise $5 million

CEO interview: The importance of being agile

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