Ceres Holographics Ltd. (St. Andrews, Scotland) was founded in 2009 by CTO Ian Redmond to develop volume holography for mass market applications based on Bayfol HX photopolymer. The latest funding will be used for HOEs for next-generation transparent display (TD) and augmented reality heads-up-display (AR-HUD).
Ceres has a proprietary digital mastering and replication technology. Ceres prints master holograms on a pixel-by-pixel basis in sizes ranging from a few square cm up to A2 sheet size. To date, Ceres has secured €6.1 million (about US$6.8 million) in funding.
Ceres is targeting automotive applications where its technology can shrink the head-up display (HUD) projector size and enable holographic windscreen displays.
"With this funding, we are bringing to market replication technology for large-format films that put optical power into the windshield, enabling a new class of small package-size transparent display and wide field-of-view AR HUD systems," said Andy Travers, CEO of Ceres Holographics, in a statement.
Ceres HOE technology has been demonstrated in prototype cars on windscreens, side and rear windows and the company is engaged with OEMs and tier one suppliers targeting car production dates between 2022 and 2025.
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