TrendForce revises view of Covid-19's impact on end-markets

March 31, 2020 // By Peter Clarke
TrendForce revises view of Covid-19's impact on end-markets
TrendForce has revised downwards its view of the impact of the Covid-19 pandemic on electronics end-product markets compared with estimates given only three weeks ago.

The market watcher has shaved between 1 million and 3 million units off its estimates for 1Q20 shipments for each of TVs, notebook computers, monitors, smartphones and automobiles.


Problems for the television market started in China with demand reduction caused by lockdown and quickly moved into disruption of the supply chain. The situation is now improving in China but is accelerating in Europe and the US. A global recession is set to impair consumer confidence.

TrendForce has now reduced its projection for TV shipments in 1Q20 to 44.6 million units, down from 46.6 million units given three weeks ago and down from 48.8 million units given pre-Covid-19.

The postponement of both the UEFA European football championships and the Tokyo Olympic games until 2021 takes away a couple of reasons people might have had for buying televisions.

TrendForce has therefore lowered its full year 2020 TV shipment forecast to 205.2 million units, a 5.8 percent decrease YoY. This figure is also 6.7 percent lower than TrendForce’s pre-pandemic forecast.

There is probably more downside depending on how the virus progresses in Europe and the US, TrendForce said.

Notebook Computers

TrendForce notes that most of the top six notebook computer manufacturers are based in China but that Europe and the US account for 50 percent of the market.

The company has decreased its view of 1Q20 notebook computer shipments to 27.9 million, down from 30.7 million a few weeks ago and down by 20.3 percent from 35 million units figure given pre-Covid-19.

Some purchasing may return towards the back-end of the year around Thanksgiving and Christmas holiday seasons but TrendForce has reduced its 2020 notebook shipment forecast from pre-pandemic levels of 162.4 million units to 156.7 million units, down by 3.5 percent.

Next: Smartphones, automobiles

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